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About us
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Corporate presentation

Albena Jsco - the largest hotel company in Bulgaria, is a public company, floated on the Bulgarian Stock Exchange. The company offers a completed tourist product in Albena resort and Primorsko Holiday Village, using the advantages that our Black Sea coast possesses for the development of the sea tourism. The company is in a possession of 49 hotels, 43 of which are located in Albena resort, 3 in Primorsko, 2 in White lagoon and one in Switzerland. The resort was established in 1969 and in 1997 it was privitized. After the privitiaztion large reconstructions were carried out in the complex, as well as new construction, with the aim of increasing the entire quality of the product offered. Besides the hotels, Albena Jsco disposes of the whole land and tourist infrastructure in the complex, a very well developed sports base, conference halls, balneological and health center and participation in numerous companies which provide additional services for the guests. Albena Jsco has a long-lived cooperation with leading tour operator companies from Germany, Russia, England, France, Benelux, Romania, the Balkan states, etc. In the past few years Albena Jsco has been setting apart considerable funds in order to acquire terrains on the Black Sea coast, their becoming larger, implementation of pre-project investigations and preparation for the realization of the complete investment projects. They become apparent in the construction of houses, apartments, hotels, restaurants, SPA centers, commercial areas, swimming pools and planting. Great importance is attached to the location where the investment project will be carried out. The terrains are located next to the beach and the sandy dunes, in the proximity of natural reserves, having also the possibility to be combined with the mountain tourism.

The Professional Qualification Center at the Company provides many opportunities for qualification by carrying out training in a lot of fields related to tourism and, in particular, the activity of Albena Jsco. In this sense the Company has great experience in trainings and has adopted the development of their staff's competences as their policy, which is a guarantee for the success of Albena Jsco. The company has great potential acquired through control of large budgets.

Prize Awards

  • "Best Corporate Management" in Bulgaria for 2002
  • "Employer of the Year" in Bulgaria for 2005, 2006 and 2007


Company strategy

The strategy of Albena Jsco is to strengthen its position as a sea resort of high standards of service at the level of four-star hotels, and also of intensive development of the activities pursuing the tourism, carried out through the subsidiaries of the company.


The diversification of the tourist product is a substantial factor for the attraction of new clients and expansion of the market share, through development of:

  • Excellent conditions for professional and amateur sport events;
  • Balneo, cosmetics and health tourism;
  • Congress, business and incentive trips.

Albena is applying an intensive investment policy, and namely:

  • Renovation of the necessary equipment in the tourist sector with the purpose of increasing the quality of the products;
  • Construction of holiday resorts on the first line of the Bulgarian Black Sea coast;
  • Development of agriculture;
  • The consistent policy on training and development of the human resources of the company, is a guarantee for success;

Our aim is consistent introduction and applying the principles of total quality control.


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